"Guys, please help me! This dress is white and gold or blue and black?". Thus began the controversy that takes care of the internet since the night of Thursday (26) and is among the topics most discussed Twitter in Brazil and the world, on the morning of Friday. The question arose in a picture posted by a netizen on your Tumblr and quickly spread in social networks. Twitter was divided between those who think the dress is #black and blue who think he is # white and golden and the 'fight' spawned countless jokes and comments.